Price boosts are a very popular and simple way to add extra profit to your matched betting returns.
They are very quick and easy to complete. A price boost is when a bookmaker will take a bet they have priced up and offer that bet at higher odds. For the bookmaker this is a form of advertising and is used to drive engagement on their website. For the matched bettor this is a great opportunity to make a profit.
A great example of price boosts are William Hill's 'epic odds' boosts. They are usually for events taking place at the weekend and you can see them advertised throughout the week:
On this occasion, Liverpool to win the match was boosted from 2/7 (1.29) to evens (2.0) so this was a great boost for our members and easy to lay off for an immediate profit.
Price boosts are advertised by bookmakers in a number of ways including direct contact with account holders via text message or email, advertising on television and being promoted on the bookmaker's website. The easiest way to find all the latest price boosts in one place is on our price boosts forum thread when you can find here.
To maximise your chances of seeing boosts and potentially being able to lock in a profit we recommend:
- Opting in for marketing - you may wish to only opt in for the email communication so you do not receive phone calls and letters
- Keeping an eye on social media - sites such as Twitter can create a buzz for a bookmaker if they give out a boost on a high profile event
- Looking at the banners at the top of websites - these often advertise boosts as well as other promotional offers
- Getting into a routine of checking the best sites towards the end of the week - Sky, William Hill and Paddy Power often have their boosts up from the middle of the week which gives you plenty of time to profit
For more on price boosts please see this guide.